Role & Contributions
After graduating from Ngee Ann Polytechnic, I joined Bold Thai Restaurant & Bar from September
2024 to June 2025. My role involved creating posters, tabletop displays, and menu updates to
promote new events and seasonal offerings.
I also designed digital content such as reels and social media posts for the restaurant’s
official channels. My works were featured both at the physical venue and on the official
website, www.BoldThai.com.
To bring these designs to life, I used Canva, Adobe Photoshop, and CapCut, adapting my style to
suit both print and digital platforms.
Strategy & Results
I designed marketing collaterals aimed at Bold Thai’s target audience of working adults. To boost
reservations and sales, I used simple, legible fonts and clear layouts that made promotions easy
to understand.
I also collaborated with influencers to design social media content that highlighted key dishes.
Notably, I worked with the Top-Rated Netflix Show Singles Inferno Season 3 cast members Park Min
Kyu and Lee Jin Seok, ensuring the designs of the posts aligned with both their image and the
restaurant’s branding.
