Launch & Scope
I first launched with the Strawberry Parfait Scent-Boosting Hair Mist.
I designed every aspect of the brand — from the website www.Hairberry.co and product packaging to shipping boxes and thank-you
cards. I also guided the formulation process by working with R&D labs to bring the products to
life, and photoshoots of the product.
Identity & Market
Since our target audience is young adults, I created a playful brand identity using vibrant
colors, youthful fonts, and catchy product names to make Hairberry stand out.
This project challenged me to balance fun, eye-catching branding with credibility in the beauty
market — ensuring the designs attracted attention while building customer trust.
Hairberry has been successful in its launch, having surpassed 4 figures in sales three months
after launch and gaining more than 31 thousand likes and 350 followers on our official TikTok
account @Hairberryverse.
In December 2025, Hairberry’s second and third products, the Soothing Watermelon Shampoo and
conditioner will be released, having handled all aspects of product design as well (Colour,
Bottle Screen-Printing Design and Shape.)
